Evaluation Question 3 - What have you learned from your audience feedback?

Evaluation Question 2 - How effective is the combination of your main product and ancillary texts?

Evaluation Question 1 - In what ways does your media procut use, develop, or challenge forms and conventions of real media texts? of

Tickets for Premiere/Promotion

Promotion/Tickets from Shivani Cavaliere

Front Cover Target Audience Feedback

Poster – Untitled Design by shivanicavaliere Above are messages I received from my target audience when asking for feedback on my magazine front cover, in which I received an overall positive response and people generally felt it looked realistic and effective as a magazine front cover.

Photograph Manipulation/Photoshop

Masthead and Font Decisions

Here is a video of me explaining our font decisions and masthead decisions in regards to our magazine front cover.

Front Cover Features

Front Cover Features by shivanicavaliere

Cover Layout/Flatplan

Front cover linked to trailer and poster

Shots taken/mise-en-scene

Mid shot - We took photos against a black backdrop first in order to make it different from our poster, as well as to show the genre of horror as black is a conventional colour used in horror as it is dark and has connotations to evil and the night. Despite our ideas concerning the image and the mise-en-scene of the black background, when studying the images that used a black background, we found that the it didn't look professional or realistic due to it being creased in places, as well as the fact that the mise-en-scene of what the model wore, which is a black top and also the fact her hair was black, this meant it all blended in with each other and nothing really stood out. On top of this, we considered that putting text over this image would be a difficulty due to most magazines using black texts, and in general we felt the image would make the writing stand out too much due to the dark nature of the image and distract from the text. 


Final shot (Mid shot) - This is the final image we used for our magazine front cover as when comparing it to the others we took, we found that it stood out most, and generally looked more professional and well done than the others. When taking this image, we experimented much more with facial expression, eyeline matches, and colours. For example, you can see it is much more inventive and interesting with the red tint the photo has, which we created by putting a red gel in front of a white light, which projected onto her face. We also made it contrast the first image, as well as our poster, very clearly due to her eyeline match being at the hand on her shoulder, which makes it different from most magazine covers where the model looks directly at the camera. However we felt it added to the unsettling and creepy effect of the image, especially with the hand on her shoulder. Her position also shows vulnerability, as well as the binary opposition in the white background we switched to and her clothes. The white background proved to look more professional and effective, and we also thought it would be easier to manipulate if we wanted to add a different background in order for it to replicate the Empire magazine better. The mise-en-scene of her black clothes also made it stand out much more against the white, unlike the first image where it was very blended in to everything. 

Research into Film/Empire House Styles

Here is a SlideShare I created which deconstructs Empire magazine, as well as looking at Total Film, and what similarities and differences they share.

Research into film from Shivani Cavaliere

Poster Target Audience Feedback

Here is the target audience feedback that we received in regards to our poster we created. Overall the feedback was positive, and people enjoyed the aspects that we had hoped they would, such as colour schemes and the main cover image.

Poster Linked to Research

Font and Image decisions

Clear links to trailer and magazine cover

Here is a slideshare explaining the links between our film poster and our other media products.

Clear links to trailer and magazine cover from Shivani Cavaliere

Poster Features

Poster Layout/Flatplan

Photo Manipulation

Shots taken/Mise-en-scene

 Shots taken for our movie poster

Head and shoulders medium close up - This was one of the images taken by my partner Holly when we were taking images for our movie poster. We tried it against a white background and found that it was effective, and even the shadow created we found to have an effect and be a good way to show horror as shadows are a convention of horror. For the mise-en-scene of this shot, aside from the white backdrop, we also had the obvious wound makeup which stood out really well with the rest of the image being white.

Mid shot: In this shot, we decided to try a black backdrop instead. While it was effective, we found that having a black backdrop would limit the simplicity of the font we could use when creating our poster, as it would not work as black or white, and any other colour would look odd. To get the boldness and intensity of the image however, we found that having the room pitch black and using just the flash of the camera as the source of light, our shots were clear and bright and the elements we wanted to stand out such as the wound and white gown really did stand out. The mise-en-scene for this shot was a plain background as once again, we felt it would help the white colour to stand out, but also felt as if it limited us due to the red blood effects not being as prominent, which we felt was more important than the white dress to stand out.

Mid shot (2): For this next option, we once again used the techinique of having all the lights off and using the camera flash. once again the image came out clear and bright and looked intense, but again we felt it didn't work well for a movie poster, due to the positioning of myself in the shot and the contrasting colours. We found that having the white gown against the black backdrop was good binary opposition and linked back to our trailer well as black and white is a running theme, but still felt as if it wouldn't work as a film poster, but looked more like a promo shot or shot from the film itself.

Close up/head and shoulders shot: This was the image that we decided to use for out film poster after receiving feedback from our target audience who said it would work best as a film poster. We felt the same as we noticed that there was more space above my head for thw film title to go, and with the mise-en-scene being all white for the most part, font colours would show up clearly and well. We also felt it was taking a new unconventional approach to film posters due to the majority of it being bright and white. We got inspiration for the mise-en-scene of the bloody wound against a white setting from the poster for 'Sinister', and the shot we got inspiration from 'Insidious'.

Individual Contribution

Individual contribution from Shivani Cavaliere

Evidence of use of shot transitions

Here is a video of me narrating over my trailer describing the transitions we used and how we applied the transitions to the video.

Here are the screenshots used in the video showing the way we edited and created our glitch transition, as well as one showing the progress of overlaying the video on the skype background.

Camera Shots and Sizes

Use of Sound Effects

Titles and Font use

Careful use of mise-en-scene